Cellar Door Loyalty


A loyalty program built on belonging, not just spending.

 Join Cellar Door Loyalty

The tiers

Made to grow with you.

Every time you eat, drink or shop with us — in venue or online — you earn points. Those points unlock rewards, exclusive access and a few things we’ve kept just for members.

Grown

0–499 qualifying points

Member benefits

  • Sign-up bonus points
  • Birthday reward (100 points)
  • Points on all eligible spend
  • Access to the members-only newsletter
  • Redeem vouchers from points earned

Rewards

200 points
$10 off your bill
300 points
Free glass of The Farm wine

Made

Earn 500 qualifying points
in a calendar year

Member benefits

  • Everything included in Grown
  • Unlock Hospitality and Wine Rewards
  • Early access to new releases

Rewards

500 points
Free cheeseboard
700 points
Free Made series bottle of wine
900 points
Free twin pack of Grown series wine
1,200 points
Wine flight and cheeseboard for two

Shared

Earn 1,500 qualifying points
in a calendar year

Member benefits

  • Everything included in Grown and Made
  • First access to limited releases
  • Personalised Christmas gift hamper

Rewards

1,500 points
Free six-pack of Made series wine
1,800 points
Private winemaking tour and picnic for two

How it works

From sign-up to something special.

Join for free, earn points whenever you visit or shop, and unlock more rewards as you go.

  1. 1

    Sign Up

    Join in venue via QR code, at online checkout, or through the loyalty portal.

  2. 2

    Earn Points

    Earn 1 point per $1 spent on eligible food, drink, retail and online wine purchases.

    Earning Bonus Points

    • Create an Account* 50 points
    • Complete your Profile* 20 points
    • Like on Facebook* 10 points
    • Follow on Instagram* 10 points
    • Celebrate Birthday** 100 points

    * One-time earn option.

    ** Only available to members who joined more than 3 months ago.

  3. 3

    Hit Milestones

    • Visit 5 +50 points
    • Visit 10 +150 points
    • Visit 20 VIP status
  4. 4

    Redeem

    Unlock exclusive rewards, vouchers, hospitality experiences and gifts as you go.

Refer a friend

Bring Your
People

Refer a friend and earn 200 bonus points when they join and make their first purchase.

They’ll receive 100 points just for signing up — because good things are better shared.

Find your referral link

Frequently asked questions
How do I join Cellar Door Loyalty?

Sign up online at Loyalty or scan the QR code next time you're in venue. It only takes a minute.
How do I earn points?

You earn 1 point for every $1 spent on eligible food, drink, retail, and online wine purchases. Points are applied instantly in venue when you tap or scan your phone at the POS.
What's excluded from earning points?

Gift cards and event tickets are not eligible for points.
How do I redeem my points?

Log in to your Farm Table account online to track your balance and redeem vouchers. In venue, your points and member status are visible to staff at the time of purchase.
How does the referral program work?

Share your unique referral link with a friend. When they join The Farm Table and make their first eligible purchase, you earn 200 bonus points and they receive a 100-point welcome bonus.
Do my points expire?

Yes, the points expire in 12 months

Come and join us

Your table’s ready.

Join Cellar Door Loyalty and start earning points every time you eat, drink or shop with us.

Join Cellar Door Loyalty